FLORAGasnier

• Flora was a great asset to Knowunity's marketing department. Her proactivity and autonomy led to her excelling in content procurement and negotiating across multiple languages and markets. Her efforts had direct impact on our user growth and targets. Flora also worked great in a team setting, improving alignment and communication between stakeholders and departments. I hope to be able to work with Flora again.

  Neil LavertyManaged Flora directly at Knowunity. January 2024.

• As a performance marketing manager, I had the pleasure of working with Flora for over a year. Flora managed influencers and provided creative video content that greatly supported my campaigns. Her experience in selecting the right influencers and producing content that truly connects with audiences significantly contributed to our success. Flora is also highly skilled in creating high-quality in-house content herself.

  Renata LinkerPerformance marketing manager, worked with Flora on the same team. September 2024.

• It was a great experience to work with Flora on the creation of the image of Loving Strangers Hostel in the beautiful island of Pico. She is a very enthusiastic artist with great creativity and, at the same time, flexibility to adapt to my ideas. Not only did she do the digital creation of the image, she came and painted it herself on the entrance of the hostel. Can't wait to start my next business, so we create a new image together once again!

  Pedro Cabral de OliveiraOwner and general manager of Loving Strangers Hostel, Flora's client. January 2024.

All three are on my LinkedIn profile ↗

Six steps, from the first research to the numbers that tell me what to make next.

1. 01. research

   I understand who the audience is, their problem, what they care about, and what type of content they respond to. I research the trends they consume, the market landscape, and where growth and consumer behaviour are heading. I use both human research and AI powered processes.

2. 02. brand

   I set a distinct brand strategy. A core identity, image and voice that speaks to a real audience and a real problem, and goes further than a pretty logo and font. I adjust the positioning to the gaps and opportunities in each market, and I make sure everything looks and sounds cohesive across the whole funnel.

3. 03. creators and team

   I pick creators for authenticity, audience fit, persuasion and engagement over vanity metrics. I find them through keywords, platforms, following lists and AI tools. I negotiate a first collaboration to evaluate performance, and if it works, I close a regular partnership. The price is set per CPM, either fixed or based on organic performance after a chosen timeframe.

4. 04. brief

   I prepare the creative brief: the objective, the audience, the messages, the formats, the best practices, and practical guidelines. I update it every week with new trends and viral concepts adapted to the brand, and I walk the creator through it on a call.

5. 05. review

   I check every piece for the message, the structure, the editing style, and whether it answers the audience's pain points.

6. 06. measure and improve

   I measure performance, especially engagement and conversion, then refine, replicate what works, and improve the content and the strategy from the data.